Case Study

Enabling Sales Readiness for a Healthcare-Focused RPO Provider

Discover how iPlace helped a healthcare-focused RPO provider strengthen sales readiness and new client outreach through structured sales assets and personalized prospecting support.

THE CHALLENGE

A US-based healthcare-focused RPO provider needed to clearly articulate its value proposition and maintain consistent messaging across sales conversations while scaling outreach to new prospects.

Key challenges included:

  • No standardized sales presentation
  • Inconsistent client-facing messaging
  • Limited reusable sales collaterals
  • Unstructured prospect outreach

As a result, the sales team struggled to differentiate offerings, maintain consistency during outreach, and confidently engage prospective healthcare clients.

THE ACTION

Understanding the Offering and Market

iPlace worked closely with the client to understand its healthcare-focused RPO model, target buyers, and differentiation, defining clear messaging tailored to healthcare decision-makers and competitive sales environments.

Building Sales-Ready Assets

We developed a comprehensive sales meeting presentation deck and a concise three-page collateral that clearly articulated services, delivery models, differentiators, and use cases, supporting consistent and effective sales conversations.

Messaging-Led Prospecting Support

iPlace supported outbound prospecting by applying the same standardized messaging across outreach activities, ensuring consistency between sales collateral, prospect engagement, and follow-up communication with potential clients.

THE RESULT

Sales-Ready

Pitch Assets
Created from Scratch

Consistent

Prospect Outreach Messaging Delivered

Scalable

Sales Enablement
Process Built

These improvements equipped the client with a cohesive sales toolkit and messaging framework that strengthened credibility, improved prospect engagement, and supported scalable business development efforts.

Customer Testimonial

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