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Discover how iPlace helped a leading medical equipment manufacturer build a streamlined, cost-efficient marketing engine through targeted digital campaigns, stronger social media engagement, and high-impact marketing collateral—without expanding internal teams.
A Europe-based medical equipment manufacturer with global exposure faced challenges scaling effective US marketing due to limited internal bandwidth.
As a result, the company struggled to generate sufficient leads, accurately attribute leads to their sources, and capitalize on time-sensitive marketing opportunities due to design bottlenecks.
End-to-End Marketing Execution
iPlace managed Google Ads and Meta Ads campaigns while implementing structured contact forms to capture, track, and attribute leads accurately, enabling better visibility into campaign performance and more informed optimization decisions.
Social Media Strategy Revamp
We increased posting frequency to drive consistent engagement, launched testimonial-led and promotional campaigns, and used coupon-based initiatives to expand reach, strengthen brand visibility, and sustain top-of-funnel lead generation.
Creative & Digital Support
iPlace delivered cost-effective, high-quality design assets to support social media, landing pages, flyers, banners, and internal communication, removing design bottlenecks and enabling faster execution of time-sensitive marketing initiatives.
Reduction in Turnaround Time for Marketing/Sales Collaterals
Share of All Performance Marketing Leads Sourced from Social Media
Lead Conversion Rate from Advertising Campaigns on Google Ads Platform
These improvements helped the client establish a scalable, performance-driven marketing engine with consistent branding, improved engagement, and measurable ROI, without increasing internal headcount.
